Answers
What your simp is allowed to do
Whatever you've set up and said yes to, and nothing else.
It never calls without your say-so, given call by call or in advance as rules you set for your AI apps on a plan with autonomous mode. It never says anything sensitive without your go-ahead, and never pretends to be you.
Call readyNot dialled
AlfieCalling your energy supplier
- Objective
- Get the monthly rate down
- May share
- Name, account number
- Set up by
- Your AI assistant
The rules
Three rules. Every call follows them.
Does it once you’ve approved the call
- Rings the number you approved
- Waits on hold for up to 6 minutes and gets through phone menus
- Works towards the goal you set
- Shares the facts you marked "allowed to share"
- Answers calls to your AI number and takes messages
- Writes you a transcript and a summary afterwards
Asks you first
- Starting any callUnless your say-so was given in advance, as rules you set for your AI apps, on a plan with autonomous mode.
- Anything you marked "ask me first"Such as your date of birth or card details.
- Agreeing to anything that commits youA payment, a new price, a contract.
- A repeating callYou approve it once when you set it up. Stop the series whenever you like.
Never
- Calls without your say-so
- Gives out passwords, PINs or security answers
- Shares anything you marked "never"Such as your home address or passport number.
- Makes up a fact it hasn’t been givenIt says it doesn’t have it.
- Claims to be you
- Calls from your own numberEvery call goes out on a Simp number.
- Denies being an AI when it’s asked
Who
Who can set up a call. Who can start one.
Sets up and startsYou, in the Simp appSay who to ring and what you want, now, later or on repeat.
Sets up onlyThe AI app you already useChatGPT, Claude, Muse and others can fill in a call and hand it to Simp. It cannot place the call; only you can. Afterwards it's told the outcome, never your number or who you are.
Calls that exist and haven't happened
- Energy supplier, about the rateTuesday, 9:00amSet for a time
- Courier, chase the parcelEvery Monday, 10:00amRepeats
- GP, book the appointmentWhen the line opens, 8:00amSet for a time
You're in charge
Step in live. Or answer later.
You never have to sit through a call to stay in control. Jump in while it's happening, or let your simp get on with it and reply whenever suits you.
Live take-overListen in, then take the call.Hear the call as it happens. If you'd rather say it yourself, take over and your simp steps back. Or end the call whenever you like.
Alfie is on the callEnergy supplier - 03:42
Alfie keeps going until you step in.
Answer when it suits youTell it what it needs, whenever.When your simp reaches something only you can answer, it asks you in the app. You don't have to be free right then. Reply when you can, and it picks the conversation back up later.
Alfie needs youEnergy supplierThey will do £74 a month fixed for twelve months. Take it?Keep pushingReplied 2 hours later - Alfie is ringing back
Afterwards
What it keeps.
Afterwards you get a transcript and a summary of what was said and agreed. It doesn’t keep listening once the call ends, and your transcript and notes stay in your app for 30 days. While Help improve Simp is on, a copy with your details taken out may be kept for up to 12 months to improve Simp. It starts on, and you can turn it off in the app.
Are calls recorded?Your calls, listening in live, and the demos on this site each have their own answer.Whether calls are recorded
Mistakes
If it gets something wrong.
You can read the exact words it used in the transcript, so there’s never a question about what was said.
ThenAsk it to call again.Tell your simp what to do differently and send it back. There’s no form to fill in and nobody to chase: the transcript shows what went wrong, and clearer instructions are how you fix it.
In practice
Inside these rules, here’s what it handles.
GarethRecorded call - 0:18How to stop spam callsBlock, filter and register on your own phone - then hear Gareth see off a cold caller.Blocked. 3 more like it this week - you weren't disturbed.
PoppyRecorded call, hold music trimmed - 4:46How to get through to a humanThe menu options that skip the queue, and the times lines are quietest.4 minutes of hold music you did not hear.
AlfieRecorded call - 0:52How to get your bill reducedFind your out-of-contract date, know the going rate, and ask for retentions.£74 a month, fixed 12 months. £240 saved a year.
BevExample call - 0:29How to cancel a subscriptionCancel in the app, by phone or by letter - and how to get it confirmed in writing.Cancelled. Reference CX4471, confirmation emailed.- BevRecorded call - 0:31When a parcel doesn't arriveWho to contact first, what to ask the seller for, and when to go to your card provider.Redelivery Saturday AM. Confirmation emailed.
- AlfieExample call - 0:44How to chase a refundAsk in writing, give them a date, and know when your card provider can help.Refund processed. Due within 5 working days, reference RF2290.
- PoppyExample call - 0:31How to book an appointment by phoneHave your times ready, call when the line opens, and get it confirmed.Booked - Thursday, 9:30am. Confirmation by text.
- PoppyRecorded call - 0:29I hate making phone callsSmall habits that make a call easier, and a simp that makes it for you.Booked - Fri 8:15pm, table of 4, window.
- AlfieExample call - 5:26How to call your energy supplierWhere the number is, what to have ready, and how switching works.Reading logged. Tariff details emailed for Alex to decide.
- PoppyExample call - 4:58How to call your bankUse a number you trust, pass security yourself, and say what you need first.Alex tapped Take over and answered security himself.
- BevExample call - 0:33How to call your broadband providerCheck your contract, ask the loyalty team to match a better price, or switch in one call.Out of contract since March. Offer emailed for Alex to decide.
- GarethExample call - 3:46How to call your councilCouncil tax, bins and parking: find your council and what to have ready.Missed collection logged. Reference WR2207, back by Friday.
- PoppyExample call - 5:41How to get a flight refund or compensationWhat to have ready, how to ask for a refund or another flight, and where the CAA's guidance is.Alex tapped Take over to confirm the refund.
- BevExample call - 5:22How to call your insurerWhat a claim needs, and how to ask about your renewal price.Alex tapped Take over for the details.
- PoppyExample call - 0:34How to make a phone call in another languageLiving somewhere new, sorting something out abroad or on holiday: a simp makes the call in the language you choose.Booked - Thursday, 8am to 12pm. An engineer will look at the boiler.
- BevExample call - 0:39How to book a table for a groupThe headcount, two times, allergies and the deposit question - then a simp books it inside your times.Booked - Saturday, 7:30pm, table for 8. Vegetarian and nut allergy noted.
- GarethExample call - 0:52How to book a venue for a partyWhat the price includes, the deposit and the practical bits, with the quote in writing.Held for a week - the upstairs room, Saturday the 14th. Price and details coming by email.
- AlfieExample call - 0:31How to book a group activityBowling, an escape room or a class: dates, ages, group prices and what to bring.Booked - Sunday, 2pm, two lanes side by side. Bumpers on one. Arrive ten minutes early.
- PoppyExample call - 0:45How to book a taxi or minibus for a groupPeople and bags, the fare up front, and an early pick-up booked the day before.Booked - tomorrow, 6am, eight-seater to the airport. Fare approved by Alex.
- GarethExample call - 0:55How to book rooms for a group tripRooms together, a group rate and one confirmation listing every room.Booked - three rooms side by side, Friday the 6th for two nights, with a cot. Alex approved the deposit; the link is coming by email.
Questions about what your simp is allowed to do.
Can it ring lots of numbers or make sales calls?
No. It only rings numbers you approve. It can’t work through a list, can’t dial in bulk and can’t make marketing calls, so spamming is impossible.
Is AI calling legal?Can it pay for things?
Only on a call you approved, and only if you’ve allowed it to use your card details.
Can it sign me up to something?
Not without your yes. Anything that commits you comes back to you first.
How long will it wait on hold?
Your simp waits on hold for up to 6 minutes, then lets you know so you can take over. Any call your simp is handling ends after 10 minutes. Hand-over isn't automatic: you tap Take over in the Simp app.
Can I change what it’s allowed to share?
Yes, any time in the app, fact by fact.
Can it call 999?
No. If you need the emergency services, call 999 yourself, straight away.
Does it remember earlier calls?
It works from the instructions and details you give it, and it can carry context from earlier calls so you don’t have to repeat yourself.
Your rules. Your simp.
Every plan comes with an AI number, and a simp that only does what you say yes to.