What is Simp AI, and how is it different from a normal phone line?

Simp AI gives you a second phone number, a real mobile number, with a simp on the end of it: an AI that makes and takes calls for you, so you don't have to.

We simp so you don't have to. Your simp makes phone calls for you: booking a table, chasing a refund, negotiating a bill, sitting on hold with the bank. And it's not just for businesses. It can ring your friends to sort out plans, or help organise things with family.

It calls from your AI number, a regular mobile number that comes with every Simp plan: a UK mobile number (starting +44 7) in the UK, and a local +1 number in the US and Canada.

How it's different from a normal line. Your AI number isn't your main number. Your simp can't call from your real number, and you don't use the AI number for your own calls and texts. Think of it as your simp's work phone.

Every plan has it. Simp AI is the AI number and your simp on their own, so you keep your current network. In the UK, Simp+ and Simp Pro add a UK mobile line too.

You stay in charge. Your simp only calls when you've asked it to, checks with you before agreeing to anything that costs money, and tells you how it went. See How does a call on my behalf work?